Applied Rhetoric in a changing world
Communication breakdowns are a major problem in companies.
We help businesses grow using a communicational framework based on Rhetoric.
We help businesses grow using a communicational framework based on Rhetoric.
THE FRAMEWORK
What is Rhetorikon?
A communicational framework based on Rhetoric that serves as a tool for everyday communication and life.
ETHOS
Ethos names the persuasive appeal of one’s character, especially how this character is established by means of the speech or discourse.
PATHOS
Pathos names the appeal to emotion. Cicero encouraged the use of pathos at the conclusion of an oration, but emotional appeals are of course more widely viable.
LOGOS
Logos names the appeal to reason. The Greek term logos is laden with many more meanings than simply “reason,” and is in fact the term used for “oration.
APPEALS
Ethos
Ethos names the persuasive appeal of one’s character, especially how this character is established by means of the speech or discourse. Aristotle claimed that one needs to appear both knowledgeable about one’s subject and benevolent.
Cicero said that in classical oratory the initial portion of a speech (its exordium or introduction) was the place to establish one’s credibility with the audience.
Cicero said that in classical oratory the initial portion of a speech (its exordium or introduction) was the place to establish one’s credibility with the audience.
APPEALS
Pathos
Pathos names the appeal to emotion. Cicero encouraged the use of pathos at the conclusion of an oration, but emotional appeals are of course more widely viable. Aristotle’s Rhetoric contains a great deal of discussion of affecting the emotions, categorizing the kinds of responses of different demographic groups. Thus, we see the close relations between assessment of pathos and of audience. Pathos is also the category by which we can understand the psychological aspects of rhetoric. Criticism of rhetoric tends to focus on the overemphasis of pathos, emotion, at the expense of logos, the message.
APPEALS
Logos
Logos names the appeal to reason. Aristotle wished that all communication could be transacted only through this appeal, but given the weaknesses of humanity, he laments, we must resort to the use of the other two appeals. The Greek term logos is laden with many more meanings than simply “reason,” and is in fact the term used for “oration.”
RHETORIKON
What is Storytelling?
Storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view. The term “storytelling” can refer specifically to oral storytelling but also broadly to techniques used in other media to unfold or disclose the narrative of a story.
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